Social media is an excellent tool for businesses to boost lead generation, as you can advertise directly to audiences who have chosen to engage with your account (either through following or interacting).
As an example, here are some ways social media can be used to generate more leads:
1. Create contests, polls, and Q&A’s, for visitors and followers to interact with on your profile.
2. Link your website and/or your other social channels in your bio to increase traction on other platforms.
3. Advertise and sell products through your profiles, using facebook and Instagram shopping feature – this allows audiences to view your products price, material, size and more on your profile.
Utilising methods such as these on your social channels will help optimise the transition from page visitor to customer.
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