Understand Your Target Audience

Breakfast of coffee

Connecting and engaging with your audience is key to any effective social media strategy. To do this, it’s important to understand who your target audience are and what they are looking for.

Here are a few of our tips to help you achieve this:

1. Review demographics offered from Instagram – namely ‘your audience’ section which details follower growth, locations, age ranges, and more.

2. Conducing surveys and polls can be a great way to form insight (e.g. via stories, posts, or other formats).

3. Interacting via comments (e.g. engaging in conversation and posing questions).

For help developing your social media strategy and much more, message Guru today and arrange a free consultation