One of the major differences between a basic content marketing strategy and social selling is what comes after publishing because social sales are all about leveraging content to drive engagement among prospects.
There are many ways you can do this, including starting and participating in conversations, asking and answering questions, commenting on posts, responding to comments, taking care of customer service issues, managing complaints, and otherwise interacting with your audience.
The main purpose here is to solidify your brand, show your personality, build relationships with individual prospects, and convert audience members and prospects into loyal customers.
At this point, it’s very important to gather data and use metrics to analyse your efforts to see who has been engaging with your content, what posts have been the most successful, and where you can stand to make improvements. Another way to measure engagement is by looking at likes, shares, comments, and other social signals.
Working engagement into your routine: Spend at least 20 minutes a day on the activities, making note of the names that crop up again and again.⏰
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