After you have aligned your goals with your social channel selection, you need to consider where your audience is interacting online.
For instance, maintaining a Snapchat account for your business could be deemed a wasted effort if your largest customer segment is composed of 60 year old women. ♀️
Similarly, there may not be a particularly persuasive argument for establishing your brand on Pinterest if you’re only targeting men. ♂️
The tightest and most effective social media strategies are informed by social media demographics. These data-driven insights will ensure that your strategy, and the channels you choose, facilitate the most relevant, targeted approach possible, which in turn will increase your chances of conversion!
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