Equally important as analysing the channels your target audience adopt is considering what social media accounts your competitors are managing.
This will provide a baseline against which you can gauge industry activity and determine what you should be doing.
What type of content do they post? How regularly do they post it? How many likes or shares do their posts gain? Checking how active your competitors are on social media, as well as how well their followers engage with what they post, will provide you with valuable insights that you can then replicate to guarantee success for your own strategy!✅
You can use social listening tools to ascertain which brands in your industry have the most extensive reach and largest influence on social media.
These will let you analyse your competitors’ top performing content in terms of social shares, as well as which content formats and lengths best engage users. You will also be able to see the social channels from which they get the most shares.
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