Once you get a general idea of who may use your products, you can start to look for them online. For instance, the Instagram audience insights tool offers endless research opportunities and most social media sites offer specific profiles for businesses who use their platform.
You can plug in all the information from the personas you made. You can also search for new audience demographics by searching for pages where your audience will also interact. Do not forget to engage with your followers by commenting and liking not only on your content and theirs, but also look to interact with your potential audience on niche pages, too.
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Photo creds: @Thomhavlik