The Instagram algorithm can be confusing at times – so here are a few common Instagram myths debunked!
1. All account types (personal, business, creator) are treated equally in the eyes of the algorithm
2. Contrary to the popular myth that comments less than 3 words are less favoured/ uncounted, the algorithm recognises all comments no matter how big or small
3. The algorithm ranks post higher that get a lot of engagement in the first 30 minutes? False, posts are prompted to your viewers regardless of how well the post does initially
4. The algorithm prefers videos over photos? Again, untrue! the algorithm favours whichever you like viewing more
5. Last but not least – the best way to build sustainable engagement? Being authentic and transparent! Bot accounts and comment pods are picked up and not rated favourably
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