Content still reigns supreme in the world of digital marketing, and that’s because it has the power to engage. But a content strategy isn’t just about finding any old blog and sharing it widely across your various social networks.
Imagine you followed your favourite restaurant on social media and were bombarded daily with posts about taxes, woodworking and other non-food related stories. You’d stop paying attention, and possibly even stop following that brand, right? The key with content is relevance, and that means finding content what will resonate with your audience, spark conversations, and provide insights to educate prospects.
There are many different types of content you can use to capture the attention of your audience, including blogs, articles, whitepapers, videos, photos, infographics, and much more. If you plan to go forward with your own content creation strategy, start by brainstorming ideas and topics that would be of interest to your audience.
You can also curate content by repurposing or resharing other people’s work (which includes user-generated content), and there are some excellent sites out there you can use as resources!
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