Did you know that 91% of retail brands use 2 or more social media channels?
While it’s highly unlikely that simply using one channel to showcase your brand will suffice, striking the perfect balance can be tricky. ⚖️
Too many, and you will spread yourself too thinly and dilute the impact of your efforts as a result. Too few, and your brand visibility and reach might suffer.
A social media scheduling tool will help you to save time and maximize your resources by letting you schedule posting in advance for several different social media accounts, such as Twitter, Facebook, LinkedIn and Google+. You can cross-post the same content across all of your channels or edit posts for certain platforms.
This level of automation will enable you to incorporate more channels into your strategy, but it’s always important to start small.
Once you’ve found a couple of reliable social channels that work for you, only then should you aim to experiment with a new addition. Drip feed new channels into your strategy in this way to avoid wasting time and budget.✅
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Photo credit: @saralatif