When it comes to hashtags, it’s all about balance. Too generic and your post could be facing competition against millions of others. Too niche, and it might not reach the target audience that you’re after.
For best results, research your hashtags and the posts of your competitors, to see which hashtags are the most successful.
Using a few is generally helpful, however Instagram doesn’t favour spam behaviour, so remember to switch them up from post to post.
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