It’s TikTok.
Even influencing Facebook and Instagram to opt new content strategies such as the “Reels” feature which generates 27% more engagement on average than a static image.
With 800 million active users worldwide and 41% aged between 16 and 24, the new platform is a huge OPPORTUNITY for luxury and cosmetic industries to capitalise on with your audience already segmented for you.
For brands new to TikTok the channel may seem like an endless haze of content with no clear path to success. To keep you out the weeds, we pulled the top trends brands can leverage and why they work.